Questions For Anyone Wanting To Manage Your PPC Account

Who would manage my ad account?

Can I talk to them? How many accounts does that person have? What fraction of their book of business would my ad account represent? Is there a bait-and-switch? If it’s a team, how do they ensure they’re actually on the same page?

How often will my account be looked at and optimized?

For search campaigns, what is your keyword philosophy?

What is your typical search/display/video media mix, and what would you recommend for my account?